After more than two years working to help clients leverage web technologies, we finally obligated time to rebuild our website. On the front-end there is a new visual design providing a fresher look that aligns with our brand identity. We used jquery to present more information without having to load new pages (and to make the site more dynamic), improved the Information Architecture (IA) and User Experience (UX) to make it easier for visitors to find information and for Tellenger to communicate our core messages. And, of course, we’ve increased our use of social media and real-time technologies.
On the back-end, we’ve utilized WordPress as a content management system as well as a blog. We have super clean code for greater efficiency and employ an uber-reliable host. Of course, Google Analytics keeps us informed of key site data and Search Engine Optimization (SEO) make us easy to find online.
The site is a reflection of what we preach: Technology driven by business objectives. Our objectives were to (1) clarify our brand, (2) clearly communicate our capabilities and experience, (3) leverage social media to increase site traffic, (4) make our website faster and easier to manage, and (5) use Tellenger.com to increase sales and brand awareness. Early data shows we’re off to a great start.