I recently had the privilege of working with Backbone, Inc. on a joint project that included service descriptions, press releases, and website development. Never before have I seen a team of people take a few bullet points of limited information and transform it into pages of high quality content that resonates with the target audience. Good writers that can capture key messages are rare. Writers that can then add depth to those key messages are even rarer. Charles Epstein and his team at Backbone are that exceptional find. They possess a unique writing capability that every firm should use for their marketing materials.