It may sound silly, but given the deluge of negative commentary on our economy, I was momentarily taken aback recently by a repeat client of ours who requested more work from us *before* we officially completed a current project for them. Their request reminded me that tough people (and companies) succeed in tough times because they’re committed to investing in quality work — and delivering quality work, too. The fact is that smart companies invest in infrastructure, advertising, and marketing during a recession to rocket past competitors who are simply riding out the storm. Business history shows that companies that hide out during downtimes often do long-term harm to their business. It seems we’re working with some strong companies. Definitely fun.
Recession Opportunists Grow their Businesses
Recession Opportunists Grow their Businesses
Recession Opportunists Grow their Businesses
August 13, 2009 by David Tortorelli

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