Business meets digital design, development, and marketing in Tellenger's blog

Archive for the ‘Strategy’ Category

Viral Marketing: Your First Followers are Essential

December 2, 2011 by David Tortorelli

The 3 minute video below from TED Talk is a very entertaining discussion about leadership and the importance of your first few followers. It strongly relates to marketing, social media, and creating the viral effect. http://blog.ted.com/2010/04/01/how_to_start_a/

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October 27, 2009 by David Tortorelli

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September 15, 2009 by David Tortorelli

Order Keflex with No Prescription, Where I see the most opportunity for capitalizing on web and mobile technology is for traditional, old-line businesses and organizations, not just high-tech firms. These are the firms that can use the technology to create even greater value. Manufacturing, purchase Keflex online no prescription, Ordering Keflex online, retail shops, even agriculture can realize efficiencies and create new opportunities using these technologies. Government is the perfect example. In the government, order Keflex from mexican pharmacy, Where can i order Keflex without prescription, things have been done largely the same way since the advent of the “modern bureaucracy” during China’s Qin Dynasty well over 2000 years ago. Slowly people in bureaucracies are looking at their processes and procedures, then asking, buy Keflex online no prescription, Fast shipping Keflex, “How can technology improve the way we work?” For example, the U.S, buy Keflex online cod. Keflex for sale, Marine Corps Reserves used paper-based processes to schedule training and administer attendance and performance. Since pay is linked to these records, errors made on paper created problems with issuing accurate checks in a timely manner. Automating the system not only made it easier to manage drills, purchase Keflex online, Order Keflex no prescription, it reduced the lag in pay from months in some cases to the standard of two weeks.

It is the intersection of web and mobile technologies with traditional ways of doing things that is the most exciting because it can yield the greatest results. The firm Legal River created a platform to link small businesses with a legal problem to quality lawyers able to solve the problem. They used technology to address the issue of “how do I find a good attorney.” Manufacturing plants are using mobile phone applications to monitor assembly line metrics, buy no prescription Keflex online, Purchase Keflex online, which are automatically input into a web technology that generates performance reports broken down by machine, worker, buy Keflex from canada, Kjøpe Keflex på nett, köpa Keflex online, and hour. Small mom and pop retail shops can use the web to not only sell products across the world, but to reach highly defined niche target markets of people most likely to buy their products, Keflex over the counter. Keflex samples, Using technology to make traditional businesses and everyday processes better is where the real innovation exists. And this is what makes our jobs so rewarding. Keflex for sale. Order Keflex online c.o.d. Buy cheap Keflex. Keflex price, coupon. Where to buy Keflex. Where can i order Keflex without prescription. Keflex from canadian pharmacy. Comprar en línea Keflex, comprar Keflex baratos. Buying Keflex online over the counter. Order Keflex from United States pharmacy. Australia, uk, us, usa. Rx free Keflex. Buy Keflex without a prescription. Real brand Keflex online. Ordering Keflex online. Online buy Keflex without a prescription. Buy Keflex from mexico. Canada, mexico, india. Keflex trusted pharmacy reviews.

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September 11, 2009 by David Tortorelli

Order Furosemide with No Prescription, I received a call today from an entrepreneur with a new start-up idea. He was concerned because he doesn’t understand the nuts-and-bolts of the technology that will be required to launch his business, kjøpe Furosemide på nett, köpa Furosemide online, Buy Furosemide from canada, so he asked me where to start. In his situation, Furosemide samples, Furosemide price, coupon, the technology for implementing the idea was not proprietary or even critical to the execution. These days technology is often a commodity used to execute a business concept, fast shipping Furosemide. Order Furosemide online overnight delivery no prescription, For example, if your business model involves an eCommerce or social media site there are so many “out of the box” technologies that can be uniquely customized to execute the business idea it simply isn’t necessary for the entrepreneur to dig deeply into the technology, australia, uk, us, usa, Buy cheap Furosemide no rx, a basic understanding is sufficient.

The entrepreneur who called me would get more value and productivity out of hiring experts to build the back-end and front-end of his idea rather than trying to figure out how to manage doing it himself, Furosemide for sale. Online buy Furosemide without a prescription, The highest and best use of his limited time and energy is to fully flesh out the idea, develop prototypes, buy Furosemide without a prescription, Furosemide gel, ointment, cream, pill, spray, continuous-release, extended-release, create the brand, refine the user experience, order Furosemide from United States pharmacy, Order Furosemide online c.o.d, and, of course, online buying Furosemide hcl, Where can i buy cheapest Furosemide online, figure out how his idea will attract users and generate revenue. Even though he’s starting an online business, where can i buy Furosemide online, Where to buy Furosemide, the technology driving that business will not be what makes or breaks the new company. It is the viability of the business model, buy cheap Furosemide. Comprar en línea Furosemide, comprar Furosemide baratos. Furosemide over the counter. Ordering Furosemide online. Japan, craiglist, ebay, overseas, paypal. Where to buy Furosemide. Furosemide from canadian pharmacy. Purchase Furosemide online. Purchase Furosemide online no prescription. Where can i find Furosemide online. Purchase Furosemide online. Online buying Furosemide hcl. Where can i order Furosemide without prescription. Buy Furosemide online no prescription. Furosemide for sale. Buy generic Furosemide. Buying Furosemide online over the counter.

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September 3, 2009 by Stephanie Hay

Order Cinnarizine with No Prescription, I'm often asked if we at Tellenger "do social media." My short answer is "Yes." People generally want to know if we do both social media campaign planning and execution (yes), and at what rate (approximately $130/hr, depending on the complexity of the project). Buy cheap Cinnarizine no rx, But I normally probe a bit more about what people want to achieve, because social media is more than just having a Twitter account or a Facebook page, buy Cinnarizine without a prescription. Where to buy Cinnarizine, In response, I've heard:

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Each client's social media strategy is different, purchase Cinnarizine online no prescription, Cinnarizine samples, and each of these questions carries with it important elements that not EVERY client would need. For example, australia, uk, us, usa, Ordering Cinnarizine online, our social media strategy at Tellenger is participatory -- we individually have been building our social media profiles for years, but only recently started a company blog collectively, where can i find Cinnarizine online. Cinnarizine samples, By contrast, we're working with someone who is preparing to launch a product, buy Cinnarizine online no prescription, Where can i buy cheapest Cinnarizine online, and driving sales is The Sole Purpose for his exploring social media in the first place, so careful planning, Cinnarizine price, coupon, Purchase Cinnarizine online no prescription, detailed execution, and daily analysis are absolutes, fast shipping Cinnarizine. Where can i order Cinnarizine without prescription, Social media campaigns can be tremendously successful when done in consult with existing marketing and messaging, in consideration of the great, online buying Cinnarizine hcl, Buy Cinnarizine online cod, back-end capabilities that can be integrated, and with proper measurement that allows for instant evolution (i.e, buy Cinnarizine without prescription. Cinnarizine from canadian pharmacy, Do more of what's working; immediately stop doing what isn't). Most people can't afford to lose money right now, rx free Cinnarizine, Cinnarizine for sale, and the instant feedback that social media monitoring provides allows for business owners to see the performance metrics that are essential to their making informed, immediate decisions, canada, mexico, india. Purchase Cinnarizine online, Of course, asking the right questions early to discover "what do you want to achieve with social media?" is Step One, Cinnarizine gel, ointment, cream, pill, spray, continuous-release, extended-release. Buy cheap Cinnarizine no rx. Comprar en línea Cinnarizine, comprar Cinnarizine baratos. Ordering Cinnarizine online. Order Cinnarizine online overnight delivery no prescription. Buy cheap Cinnarizine. Buying Cinnarizine online over the counter. Buy Cinnarizine without a prescription.

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August 25, 2009 by Stephanie Hay

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Initially, we’d ideally want to provide loyal customers the ability to buy replacement parts online directly through the corporate website, order Cipro from mexican pharmacy. Where can i buy cheapest Cipro online, Those brand loyalists on average spend about 18 hours online each week, rx free Cipro, Where can i buy Cipro online, and traditionally NOT in social media spaces, so having an e-commerce capability on the corporate website will suit their needs, online buying Cipro hcl. And, since this company knows which of their parts typically are ordered more often than other parts, they can even proactively contact customers and drive them to the corporate site to buy new parts, Order Cipro with No Prescription. Fast shipping Cipro, This also becomes a great opportunity to sell accessories to keep the machine well-maintained and operating efficiently.

A recent Forrester Research study describes how the healthiest manufacturing companies are making money right now by selling their products via *other* websites. Reaching the folks who aren’t necessarily brand loyalists--but still need replacement parts that they’ll buy through their existing favorite retail parts replacement shops--makes sense, australia, uk, us, usa. Order Cipro online overnight delivery no prescription, (And, this route could be pursued regardless of whether the company wants to offer its own shopping experience online as described above), Cipro for sale. Cipro samples, Finally, with technologies like Alvenda's product (a fully functional storefront in an embeddable widget), purchase Cipro, Cipro over the counter, distributing that reach into existing social networks (and beyond) is getting easier than ever. Now, buying Cipro online over the counter, Buy Cipro without a prescription, affiliate websites can host the storefront widget, earn a small referral fee while the company reaches more consumers, buy cheap Cipro, Real brand Cipro online, and everyone increases revenue.

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August 21, 2009 by David Tortorelli

Order Mega Hoodia with No Prescription, Many people new to social media view it as a stand-alone campaign. They come up with a list of things they want to do on Twitter or Facebook, where to buy Mega Hoodia, Buy Mega Hoodia online cod, then start implementing.

The problem with such an approach is that it doesn’t leverage existing momentum in other parts of the business, Mega Hoodia gel, ointment, cream, pill, spray, continuous-release, extended-release, Buy cheap Mega Hoodia, and social media is most effective when used in coordination with larger organizational strategies that are cohesive in nature.

Most of the time, where can i buy Mega Hoodia online, Mega Hoodia for sale, social media is one of multiple pieces of a larger sales or marketing campaign that might span print, television, online buy Mega Hoodia without a prescription, Order Mega Hoodia from United States pharmacy, and the web. Those efforts will incorporate an integrated look, australia, uk, us, usa, Mega Hoodia price, coupon, feel, and messaging, purchase Mega Hoodia online, Buy Mega Hoodia no prescription, which should transition to any new social media activities. Ensuring that all channels are unified and synergistic reinforces a consistent brand identity and call-to-action to target audiences, Order Mega Hoodia with No Prescription.

For example, Mega Hoodia trusted pharmacy reviews, Canada, mexico, india, let’s say we make chocolate mint flavored toothpaste, and it’s the greatest tasting toothpaste on the planet, buy Mega Hoodia without a prescription. Buy cheap Mega Hoodia no rx, But it’s got major value adds to our audiences in that it prevents cavities and whitens teeth while tasting so utterly delicious. But, rx free Mega Hoodia, Where can i order Mega Hoodia without prescription, for the sake of having a cohesive message across all our campaigns, we have to decide: what’s our core message, online buying Mega Hoodia hcl. Mega Hoodia samples, Aha. Order Mega Hoodia with No Prescription, But let’s say we don’t decide on a core message (a problem that afflicts so many great products and services). Instead, comprar en línea Mega Hoodia, comprar Mega Hoodia baratos, Where can i find Mega Hoodia online, we use TV to promote the whitening capabilities, print to promote the cavity-fighting properties, fast shipping Mega Hoodia, Kjøpe Mega Hoodia på nett, köpa Mega Hoodia online, and social media to promote its choco-minty flavoring. Such an approach would create confusion about the key product benefit, buy no prescription Mega Hoodia online, Mega Hoodia from canadian pharmacy, and would fail to capitalize on building momentum across marketing channels.

So, buy Mega Hoodia from mexico, Buy Mega Hoodia from canada, when clients come to us asking for a social media campaign, we first identify the core messaging, order Mega Hoodia online overnight delivery no prescription, Buy cheap Mega Hoodia no rx, then allow social media to boost those existing efforts in new, dynamic ways, kjøpe Mega Hoodia på nett, köpa Mega Hoodia online. Buy Mega Hoodia without prescription, Such an approach will surely make you and your customers smile. (Yes, Mega Hoodia from canadian pharmacy, Buy Mega Hoodia no prescription, pun intended). Order Mega Hoodia online c.o.d.

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August 18, 2009 by Stephanie Hay

Order Celecoxib with No Prescription, Touting "I had Bran Flakes again for breakfast" on Twitter *may* help your brand reach its goals ... Where can i order Celecoxib without prescription, if you're leading a community of people trying to eat a higher fiber diet, for example, buy no prescription Celecoxib online. Where can i find Celecoxib online, But really, each client's business or organizational goals are unique, buying Celecoxib online over the counter, Buy Celecoxib without prescription, and so each client's messaging is, too, buy Celecoxib no prescription. Fast shipping Celecoxib, That's exactly why we move social media engagements through planning, execution, japan, craiglist, ebay, overseas, paypal, Celecoxib price, coupon, and evaluation phases (all three of which consistently are iterative as campaigns unfold and the data is analyzed) because being prepared and strategic is essential to success. This approach is also critical to ensure that social media engagements work in concert with existing sales and marketing efforts, where can i buy Celecoxib online. Doing so reinforces consistent messaging and increases progress toward a common business goal, Order Celecoxib with No Prescription. Order Celecoxib online overnight delivery no prescription, Two of our social media case studies illustrate just how broad campaigns and goals can be:

A non-profit combating underage drinking "competes" with other advocacy groups of greater and lesser fame. With an old site and no knowledge of the social media space's potential, buy generic Celecoxib, Comprar en línea Celecoxib, comprar Celecoxib baratos, they didn't know where to begin in order to gain support from financial supporters, and then gain support from American citizens who want to activate and prevent underage drinking, Celecoxib from canadian pharmacy. Buy Celecoxib online no prescription, So they asked us to help.
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A B2C is launching a new product and competing against other local vendors, buy cheap Celecoxib. Canada, mexico, india, Exploring an emerging market already saturated with like companies was daunting, and they wanted to open with a bang, buy Celecoxib from mexico. Order Celecoxib online c.o.d, So they asked us to determine whether or not a social media campaign was one tactic they should leverage as a complement to their existing marketing efforts.
- Goal #1: Determine if social media has potential given the competitive market
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August 11, 2009 by Stephanie Hay

Paul Boag of Boagworld authored "10 Harsh Truths About Corporate Blogging Order Viagra (Pfizer) Sildenafil with No Prescription, ." In it, he knocks common corporate pitfalls like using a blog to publish press releases or treating it like a straight marketing tool (rather than as a means to form relationships with individuals).

Blogs aren't intended to be packed with marketing jargon or attempts to up-sell, buy Viagra (Pfizer) Sildenafil online no prescription. Where can i buy cheapest Viagra (Pfizer) Sildenafil online, Readers confronting such commercial-style content likely will be dismayed because they didn't find genuine personality in that brand's informal communication vehicle. Those readers might even cry, buy generic Viagra (Pfizer) Sildenafil. Viagra (Pfizer) Sildenafil samples, (But probably not.)

So when clients tell us, "I'm told I need a blog, purchase Viagra (Pfizer) Sildenafil online no prescription, Order Viagra (Pfizer) Sildenafil from mexican pharmacy, " we always ask, "Why?"

If they want to "get more sales, purchase Viagra (Pfizer) Sildenafil, Order Viagra (Pfizer) Sildenafil online c.o.d, " then we might explore additional methods for attracting leads -- and leverage a blog secondarily to add more context for helping users make decisions. If the client wants to "connect with audiences" through accessible, ordering Viagra (Pfizer) Sildenafil online, Order Viagra (Pfizer) Sildenafil no prescription, two-way communication, then a blog might just be the perfect solution, buy cheap Viagra (Pfizer) Sildenafil. Kjøpe Viagra (Pfizer) Sildenafil på nett, köpa Viagra (Pfizer) Sildenafil online, Either way, clients who are willing to put forth the time and effort it takes to produce valuable blog content that's useful, buy Viagra (Pfizer) Sildenafil from canada, Real brand Viagra (Pfizer) Sildenafil online, interesting, or capable of building communities will best position themselves to land a loyal readership that helps them learn and grow overall, Viagra (Pfizer) Sildenafil gel, ointment, cream, pill, spray, continuous-release, extended-release. Order Viagra (Pfizer) Sildenafil from United States pharmacy. Buying Viagra (Pfizer) Sildenafil online over the counter. Viagra (Pfizer) Sildenafil trusted pharmacy reviews. Buy cheap Viagra (Pfizer) Sildenafil no rx. Where to buy Viagra (Pfizer) Sildenafil. Viagra (Pfizer) Sildenafil price, coupon. Buy Viagra (Pfizer) Sildenafil from mexico. Buy Viagra (Pfizer) Sildenafil online cod. Comprar en línea Viagra (Pfizer) Sildenafil, comprar Viagra (Pfizer) Sildenafil baratos. Fast shipping Viagra (Pfizer) Sildenafil. Canada, mexico, india. Where can i order Viagra (Pfizer) Sildenafil without prescription. Buy Viagra (Pfizer) Sildenafil without prescription. Order Viagra (Pfizer) Sildenafil online overnight delivery no prescription. Japan, craiglist, ebay, overseas, paypal. Buy Viagra (Pfizer) Sildenafil online cod. Buy Viagra (Pfizer) Sildenafil online no prescription. Buy generic Viagra (Pfizer) Sildenafil. Buy Viagra (Pfizer) Sildenafil no prescription. Where to buy Viagra (Pfizer) Sildenafil.

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August 4, 2009 by Stephanie Hay

Order Phenylpropanolamine with No Prescription, When Dave created the new Digital Strategies division and asked me to lead it, I jumped at the chance for a couple main reasons: primarily, I love meeting with new people and talking about the web. Where can i find Phenylpropanolamine online, It holds endless possibilities, and we help people capitalize on those possibilities, online buying Phenylpropanolamine hcl. Canada, mexico, india, Secondarily, Dave had established Tellenger as a firm that truly builds long-term relationships with clients, real brand Phenylpropanolamine online. Buy cheap Phenylpropanolamine, It's a model I find unique in a landscape of web shops that promote their particular preferences or technology solutions (which may not be what a client actually NEEDS).

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I’m so proud to be helping clients capitalize in the digital space while also being a part of Tellenger’s own dynamic growth.

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