We provided them UX and information architecture planning, visual design, and copywriting services that, together, created a more intuitive experience for their unique users.

Of course, it’s always flattering to hear that the client found all the hard work to be an enjoyable experience, as CREDIT’s Director, Deborah Warin, said:

“It was indeed a pleasure to work with Tellenger on this project. Your team was efficient, professional, creative, consistently patient, and congenial – and that was just the process. We are delighted with the product as demonstrated by our engagement with you on the next project.”

But stay tuned, because more work already is underway to introduce additional creative features to the site!

Some brands naturally are easier for me to connect with than others, but I find a connection in order to create something engaging. For example, when we recently created visual concepts for Waterwisp.com — an e-commerce website that sells fly-fishing flies and other related gear — I couldn’t really draw on personal experience; I’m not a fly-fisherman. But, ever since watching (and loving) “A River Runs Through It” as a kid, I’ve been able to relate to the motivation for getting out on a river at sunrise and being in nature, just enjoying the solitude it can offer.

So, I married those thoughts with the assumptions outlined in our Creative Brief, which included:

• Site Objectives: Driving sales of Waterwisp products, educating on tips/techniques, and community building
• Keywords: Top-notch, classy, premium quality, must-have, smart, approachable/accessible, innovative
• Audience Demographics: Wealthy fly-fishermen, avid fly-fishermen, and retailers/dealers
• Differentiators: The hook sits above the water rather than on the water, thus making the fly look more like a real insect.
• Top Execution Consideration: The fly should be the most important visual element.

Below is a screenshot of their existing site:

Here is the I took for the homepage. Please click on the image to view at full resolution.

It’s great to see how some initial conversations and assumptive brainstorming can lead to a more sophisticated visual concept that would elevate Waterwisp’s brand to another level. And, when coupled with targeted marketing strategy we provide, we’re destined to catch some bigger fish for this fly-fishing industry leader. (Predictable pun intended.)

Some of the changes that more accurately describe Tellenger include:

1. No longer focused exclusively on Government clients – We’ve found that our work with the Marine Corps, for example, has led to private sector businesses wanting our advanced coding skills. And our Government clients want to benefit from our leading edge work in the private sector.
2. Increased focus on Business Strategy – While strategy has always been an important part of our process, we were surprised to discover how many competitors fail to put the business strategy of an organization at the forefront of technology consulting. We let the business objectives of our clients drive our exceptional technology engineering and visual design … not the other way around. As a result, we’ve proven exceptionally skilled at building web-based businesses and driving organizational value through technology.
3. Not just complex coding anymore – Tellenger got its start building complex, mission-driven software applications delivered through the web so people could access their apps anywhere, anytime. However, we were missing an important market segment of organizations that needed less complex, though equally important, websites and digital technology solutions. Interestingly, the shift to building web-based businesses and ecommerce sites has actually enhanced our software apps.

While some website re-launches are simply refreshes or updates, Tellenger’s signifies our successes and our growth. We are doing outstanding work for our clients, which is leading to new clients, new requests, and repeat business. The new Tellenger.com site is a marker of the achievements our clients have experienced as a result of our work together.

I’m proud to welcome the new Tellenger.com.