Business meets digital design, development, and marketing in Tellenger's blog

Viral Marketing: Your First Followers are Essential

December 2, 2011 by David Tortorelli

The 3 minute video below from TED Talk is a very entertaining discussion about leadership and the importance of your first few followers. It strongly relates to marketing, social media, and creating the viral effect. http://blog.ted.com/2010/04/01/how_to_start_a/

Tips for Off-Shoring your Software Development Work

July 29, 2011 by David Tortorelli

In my last blog post I discussed why hiring an off-shore firm to build your software, mobile app, or website will not save you money. However, there are ways to make it work. These tips are not suited for every organization, but they may be suited to yours… 1) Start small. Don’t make your first project with an off-shore firm a large one. Do something relatively inexpensive and safe such as quality assurance testing to be sure there are no bugs in a new software update you had built. Learn how the firm works, how the project is managed, and whether the fit is good. 2) Make sure the firm uses tools such as Skype and Go To Meeting to ease communications, provide demonstrations, and ask questions. Interacting in real time with all parties looking at the same thing can make a big difference. However, balance this with #3. 3) Hire a firm that has a local representative who is from the country where the off-shore firm is based. Being able to have someone serve as “engagement manager” from the firm who can come in, talk to your people, talk to your customers, and get fully immersed in the objectives of both the project and the organization will help considerably. This person can ease communication and project management strains while being better prepared to guide the project in a way that best addresses your needs. Plus, should the project start to go awry you want to have someone you can call into your office. 4) Know the reliability of the firm’s Internet access and electricity. Even the best communication technology is useless when it can’t be accessed. 5) Send your project manager to work at the off-shore firm’s site. Obviously this only makes sense for very important or very expensive projects, but it is critical to ensuring that the development team understands the organizational objectives underlying the functional requirements. You need someone onsite who can answer small, though essential, questions that pop up about the project while the developer is writing code. 6) Be willing to make an investment in a relationship. Finding the right off-shore firm, working out communication kinks, resolving project management issues takes time. But if you start small and are committed to building a relationship with the right firm, then you’ll have greater project success.

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February 4, 2011 by David Tortorelli

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b. Requirement specifications tend to be more fixed in an off-shore project and can’t evolve the way they need to, purchase Accutane online, Australia, uk, us, usa, from close contact among team members. As a result water cooler conversation “revelations” aren’t made, Accutane over the counter. Buying Accutane online over the counter, c. Time differences are brutal, Order Accutane with No Prescription. Any team member who is repeatedly doing a 1am call to discuss project nuances will not be at peak performance, buy Accutane online cod. Buy cheap Accutane no rx, d. Communication is a challenge, comprar en línea Accutane, comprar Accutane baratos. Accutane trusted pharmacy reviews, Putting aside accents, which may not be terrible even over the phone, buy Accutane online no prescription, Japan, craiglist, ebay, overseas, paypal, I’ve discovered colloquialisms are the biggest barriers to communication among people who share the same language. Order Accutane with No Prescription, Something as simple as, “Let’s get this project ramped up,” may leave the off-shore team wondering, “Why does the project need a ramp?” Or, “Let’s take baby steps,” may lead to a horrified, “Take what?!?!” I didn’t realize how often we use colloquialisms until regular conversations with foreigners required frequent clarification. For example, buy Accutane from canada, Where can i order Accutane without prescription, “the client is really pissed right now,” means the client is angry to an American, where can i buy Accutane online. Buy no prescription Accutane online, To someone in India and some other countries it means the client is really drunk.

e, buy Accutane from mexico. You don’t really know who is working on your team. Recently I spoke with the CEO of an off-shore development firm who said when he was starting his firm from the U.S, Order Accutane with No Prescription. the first two organizations he hired from his home country failed to deliver. He finally had to bring on a trusted friend as a partner who was willing to go live in the country to manage the team.

All the problems with the project management side of development alone will result in higher costs for your software, website, or mobile app project. Plus, you’ll be very frustrated. Order Accutane with No Prescription, Understanding all of this can sometimes be difficult for executives because the short-term benefits appear to be high. The CEO may see that the monthly software development costs were reduced by half. The person responsible for off-shoring the work may get a bonus based on the cost savings. Then the final product is delivered and either needs to be fixed or rebuilt from scratch causing all of the original savings to evaporate. Hopefully the person responsible has hit the road. (“Excuse me, please, what do you mean ‘hit the road.’”)

[See an upcoming blog post for how select firms can make off-shoring work.].

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November 4, 2010 by David Tortorelli

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February 20, 2010 by David Tortorelli

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January 17, 2010 by David Tortorelli

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September 15, 2009 by David Tortorelli

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September 11, 2009 by David Tortorelli

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